1 Bengali General Entertainment Channel in West Bengal reinforced its undisputed leadership in the Bengali general entertainment space, when it clocked a massive 505 GRPs for the week August 21-27, 2011. What is Dematerialization & It's Process.Difference Between Demat and Trading Account.Documents Required to Open a Demat Account.Aims, Objectives and Importance of Demat Account.STAR Ananda was launched on June 1 and is owned by the STAR-Ananda Bazaar JV, Media Content & Communication Services. Bengalis are big consumers of news and the audience wants not just the local news but also a spectrum that includes both national and international news,�� CEO of MCCS, Uday Shankar told ET. ��STAR Ananda has done well because there is a ��need gap��. STAR Ananda is trying to break in with well-packaged programmes like ��Hello VIP��, that is believed to be doing well, while on the international front it has tied up with sister network ��Fox News�� and APTN-Direct that provides live streaming video images to the channel. TAM Media data does show that TV audiences prefer to turn to news bulletins that are slotted between their favourite soaps on the general entertainment channels, and it remains to be seen whether the 24-hour Bengali news channels can beat these channels and emerge as primary news dispensers. In the total news consumption through the day though, STAR Ananda has not done badly with a news consumption share of around 35%. For the 7-7.30 pm news segment, for instance, ETV Bangla held a near 60% channel share, followed by Zee Bangla with 14.3%, Askaash Bangla 13.3% and DD7 Bangla 9.5%.įor the late night 10.30-11 pm news bulletin, ETV Bangla��s lead drops to 43%, while Aakaash Bangla goes up to 24%, Zee Bangla, too, up to 16% and STAR Ananda at the 4th spot with 6.6%.

It is, therefore, ironic that ETV Bangla, from the Hyderabad-based ��Eenadu�� stable, is ahead by far in the Bengali-speaking market. However, this data hides the fact that in ��educated�� states like Tamil Nadu and West Bengal, TV audiences continue to rely on regional entertainment channels for their diet of news bulletins. TAM Media��s data for the West Bengal market (including Kolkata) for the week June 26-July 2 showed STAR Ananda capturing 70% (0.13 TVR) of the audience share as compared to its competitor TARA Newz��s 30% (0.06 TVR). MUMBAI: THE hard-fought, and extremely cluttered, Bengali news space is seeing a fair bit of churn.Īmong the 24-hour news channels, even though ��STAR Ananda�� has emerged as the most-watched through the day in the Bengal market, a comparison of the performance of news bulletins, that include the general entertainment Bengali channels, shows ETV Bangla as the clear market leader.īengal has two 24-hour news channels, and STAR Ananda lost no time after its launch on June 1 in becoming the most-watched in this segment.

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